| 1 |
Global warming, its consequences and possible steps to be taken. |
| 2 |
Are there any “global” products? What are the marketing implications? |
| 3 |
Global market challenges and the spread of new technologies. |
| 4 |
Why do companies need rebranding? Comment on the process and give examples. |
| 5 |
Comment on the following quote: “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” (Jeff Bezos - founder and CEO of Amazon.com, Inc.) |
| 6 |
Famous brands and their brand identity. |
| 7 |
How can culture affect business? Comment and give examples. |
| 8 |
Write a short report on the positive and negative aspects of a new culture that you have had contact with. |
| 9 |
The features of a good negotiator. |
| 10 |
Comment on the following quote: “Most employers hire people they like, rather than the most competent persons.” (Orv Owens - a psychologist who sizes up executive candidates) |
| 11 |
The responsibilities of the Human Resources Department. |
| 12 |
How to “sell yourself” – preparing for a job interview. |
| 13 |
Ways to successfully apply for EU funding. |
| 14 |
The SWOT analysis of my future career. |
| 15 |
Online shopping. Advantages and disadvantages. |
| 16 |
The tasks of a PMM (Product Marketing Manager) for an American online shopping provider who presents their plans to open a branch in Romania. |
| 17 |
Devise a promotional campaign for attracting students for a new student account. |
| 18 |
Starting a business- the company of my dreams. |
| 19 |
Holiday destinations in Romania. |
| 20 |
Holiday destinations abroad. |
| 21 |
Telephone operators – duties and responsibilities. |
| 22 |
Types of restaurants. |
| 23 |
Types of food and drink. |
| 24 |
Lodging. Types of accommodation. |
| 25 |
Travel agents – duties and responsibilities. |
| 26 |
Finding your way at the airport. |
| 27 |
Cruise ships – advantages and disadvantages. |
| 28 |
Train travel – advantages and disadvantages |
| 29 |
Air travel – advantages and disadvantages |
| 30 |
Bus travel – advantages and disadvantages |
| 31 |
Travelling by car – advantages and disadvantages |
| 32 |
Create an advertisement for a product. |
| 33 |
The Romanian business environment |
| 34 |
The European business environment |
| 35 |
Could I live without the Internet? Why? (Why not???) |
| 36 |
The role of communicaton in business |
| 37 |
How important is oral / written communication in your relations? |
| 38 |
The things that I would like to do at work and that would make me proud and happy at my workplace |
| 39 |
The responsibilities of of a Managing Director (CEO) |
| 40 |
The responsibilities of of a Marketing Director |
| 41 |
What are the main activities of the Human Resources Department? |
| 42 |
What benefits would you expect from your future employer? |
| 43 |
The functions of the Customer Care Department |
| 44 |
Your favourite products and services |
| 45 |
Sales, sales people, and the importance of persuasion |
| 46 |
Travelling for business or for leisure |
| 47 |
“Choose a job that you love and you will never have to work a day in your life.” |
| 48 |
What would the ideal workplace look like? |
| 49 |
Sell value, not price, and bring a smile on your customer’s face! |
| 50 |
“Management is doing things right; leadership is doing the right things.” (Peter Drucker) |
| 51 |
“Good management consists in showing average people how to do the work of superior people.” (John D. Rockefeller) |
| 52 |
“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” (Philip Kotler) |
| 53 |
The importance of team work in international corporations |
| 54 |
The culture shock of studying / working abroad |
| 55 |
“Managers are people who do things right, while leaders are people who do the right thing.” (Warren Bennis) |
| 56 |
Women’s vs. men’s leadership abilities |
| 57 |
Prepare the marketing plan of a business that you want to start. |
| 58 |
Prepare a promotional campaign for a product / service / company which is not already available on the market. |
| 59 |
Management — art or science? (Or both?) |
| 60 |
How to be a better manager |
| 61 |
The manager of the year |
| 62 |
How to get the job that you want |
| 63 |
Business ethics and etiquette |
| 64 |
Environment protection: |
| 64 a |
• a) greenhouse effect |
| 64 b |
• b) acid rain |
| 64 c |
• c) wildlife extinction |
| 64 d |
• d) selective collection and recycling |
| 64 e |
• e) deforestation |
| 64 f |
• f) pollution |
| 64 g |
• g) ecology |
| 65 |
Sustainable development |
| 66 |
Energy shortage and alternative approaches |
| 67 |
Depletion of fossil fuels and solutions to the problem |
| 68 |
Saving energy |
| 69 |
Renewable sources of energy |
| 70 |
Quality standards impact upon consumers and production |
| 71 |
Impact of product design on consumers’ habits and purchases |
| 72 |
Famous technological ... |
| 72 a |
• a) achievements |
| 72 b |
• b) disasters |
| 72 c |
• c) accidental discoveries |
| 73 |
Famous ... |
| 73 a |
• a) engineers |
| 73 b |
• b) scientists |
| 73 c |
• c) investors |
| 73 d |
• d) economists |
| 73 e |
• e) entrepreneurs |
| 73 f |
• f) managers |
| 73 g |
• g) agricultural approaches to various land types |
| 74 |
Famous financial achievements and disasters |
| 75 |
Accessing funds for business: |
| 75 a |
• a) Banking products |
| 75 b |
• b) Loans and collaterals |
| 75 c |
• c) EU funds for structural development |
| 76 |
Company organisation |
| 77 |
Corporate culture |
| 78 |
Corporate leadership |
| 79 |
Leadership in engineering and research |
| 80 |
Management throughout history |
| 81 |
Technological revolutions and wonders (the Ancient times, the Middle Ages, the modern epoch.) |
| 82 |
Smart homes |
| 83 |
Smart communication |
| 84 |
The impact of computers on business engineering and agricultural research |
| 85 |
Strategies/policies on national and regional development in the EU, the UK, the USA, etc. |
| 86 |
Research management and engineering support in discovery explorations and expeditions |
| 87 |
The ideal manager and his or her professional qualities |
| 88 |
The labour market and its current trends |
| 89 |
Manipulation in advertising |
| 90 |
The impact of mass media on daily life |
| 91 |
Management of technological progress |
| 92 |
Communication management |
| 93 |
Organisational structures in companies and human resource management |
| 94 |
Tips for successful presentations, negotiations, interviews |
| 95 |
Business correspondence: letters, e-mails, phone dialogues |
| 96 |
Advice on writing reports, business plans, memos, proposals, orders, etc |
| 97 |
Production lines |
| 98 |
Franchising |
| 99 |
Outline the chronological development of a successful and famous company |
| 100 |
Remarkable Romanian engineers and entrepreneurs |
| 101 |
Intercultural communication in multi-cultural work-teams/work-stations |
| 102 |
Migrating work force |
| 103 |
Strategies for cultivating clients |
| 104 |
Multinationals and public relations |
| 105 |
Wholesales and retailers |
| 106 |
Investment strategies |
| 107 |
Quality and productivity |
| 108 |
Quality maximisation strategies for Romanian products |
| 109 |
Strategies for highlighting competitive advantages |
| 110 |
Strategies for dealing with the competition on the same market sector |
| 111 |
The impact of EU standards on the local industry and on the Romanian industry |
| 112 |
SMEs – solutions for the economic crisis? |
| 113 |
Food security |
| 114 |
GMOs – genetically modified organisms |
| 115 |
Against consumerism |
| 116 |
Using statistics for planning your business |
| 117 |
Globalisation |
| 118 |
Economic Engineering in Agriculture and Rural Development |
| 119 |
Accounting and Agro-tourism |
| 120 |
Executive management |
| 121 |
Implementing company organisation charts |
| 122 |
Executive management organization chart |
| 123 |
Functions of executive management |
| 124 |
Position titles and job descriptions |
| 125 |
Communication in business meetings |
| 126 |
Hotel services and facilities |
| 127 |
Hotel and Room types, facilities, services and rates |
| 128 |
Hotel departments ... |
| 128 a |
• a) front office |
| 128 b |
• b) guest services and uniformed services |
| 128 c |
• c) housekeeping |
| 128 d |
• d) engineering and maintenance |
| 128 e |
• e) security and safety |
| 129 |
Human resources |
| 130 |
Sales and marketing |
| 131 |
Accounting |
| 132 |
Meals, food and beverage |
| 133 |
Travel agents |
| 134 |
Working in a travel Agency: daily activities |
| 135 |
Presenting the travel agency and its services |
| 136 |
Organising travel formalities and selling tour packages |
| 137 |
Advertising travel products and services - tour brochures |
| 138 |
Dealing with difficult customers and handling complaints |
| 139 |
Tour Guides |
| 140 |
Geographical outline of Romania |
| 141 |
Sightseeing and describing tourist attractions |
| 142 |
Job requirements |
| 143 |
The concept of Rural Tourism |
| 144 |
Basic knowledge for agri-business |
| 145 |
Business, commercial and managerial correspondence |
| 146 |
Hotel-quality assessment: process and terminology |
| 147 |
Tourism potential of ...... region/area/city |
| 148 |
Describing a restaurant/guesthouse |
| 149 |
The catering business |
| 150 |
Traditional meals/courses/cuisines |
| 151 |
Spices |
| 152 |
Vineyards and wine houses |
| 153 |
Coffee |
| 154 |
Describing a farm |
| 155 |
History of money and banking |
| 156 |
Banking products |
| 157 |
Describing a Tourism Agency and its package holidays |
| 158 |
Target consumers for a certain package holiday |
| 159 |
Describing a resort |
| 160 |
Tourism and spa |
| 161 |
Explore and adventure itineraries/extreme sports (routes and facilities) |
| 162 |
Fast-food: benefits and health risks |
| 163 |
Euro/Dollars/Yens/Swiss Franks (a specific currency): advantages and disadvantages |
| 164 |
A certain touristic attraction |
| 165 |
Exotic fruits and vegetables |
